Guidance

A Christmas proposal isn’t just romantic, it’s pure magic. Discover why the festive season makes every “yes” shine brighter at Clarity Diamonds by Aimee.

Find the perfect Christmas jewellery gift from timeless diamonds to gold pendants, lovingly curated by Aimee to make every holiday sparkle.

Warm toned diamonds are redefining modern luxury in 2025. Discover why champagne, golden, and cognac hues are the new timeless trend in fine jewellery.

Discover the top jewellery trends from the 2025 Hong Kong Show: yellow gold, bezel settings, heart cuts, serpent motifs & champagne diamonds.

Discover why choosing a female jeweller matters — blending empathy, ethical values, and timeless design to create jewellery that truly tells your story.

Taylor Swift’s engagement ring has captivated the world discover its design, symbolism, and why it’s inspiring bespoke rings in the UK.

Yellow gold engagement rings are making a stunning comeback in the UK, blending timeless tradition with modern style. Once seen as old-fashioned, this radiant metal is now loved for its warmth, vintage appeal, and heirloom potential. From minimalist solitaires to bespoke designs, yellow gold offers couples a meaningful way to celebrate their love story while creating a piece that lasts for generations.

Discover why I only work with ethically sourced natural diamonds; the ultimate choice for romance, lasting value, and sustainable luxury.

GIA has introduced a new grading system for lab-grown diamonds. Whats does this mean and how can you now compare natural and lab-grown diamonds?

A quick start guide to creating the perfect bespoke engagement ring, with expert guidance on design, budget, and more!

Learn about the importance of the 4Cs of diamonds and how to design affordable engagement rings without compromise.