About Clarity Diamonds

I founded Clarity Diamonds by Aimee in 2015 after seeing a genuine gap in the market for a jewellery brand made for women and designed by women. Most fine jewellery brands are 2nd, 3rd or 4th generation male lead and I wanted to create something out of both my passion and to relate to my customers on a deeper level. Clarity Diamonds was born to fill that space, creating a space for clients to feel confident while designing their bespoke rings or custom jewellery, from someone who lived and breathed jewellery. 

My journey began as a Saturday girl in a local jeweller's, where I fell in love with all things diamonds, gemstones and fine jewellery pieces. There is something special about fine jewellery. The meaning behind it, the sentimental, and the pricelessness of it all. They become our heirlooms, something passed down for generations to come. It’s for the big moments in life (the good and the bad), such as getting engaged, married, signifying the birth of a child, a divorce, a new home, a memorial ring, a promotion or anniversary and one of my personal favourites, to treat yourself for any reason you want! — there’s nothing quite like it.

In 2014, I began working in Hatton Garden, the diamond district of London, where I immersed myself in the trade, working in a bespoke fine jewellery shop. Eventually I wanted to work more behind the scenes, which is when I made the transition into the wholesale gemstone and jewellery trade working in both gemstone brokerage and jewellery manufacturing, which is where I felt my passion for the industry almost explode as I was surrounded by such incredible pieces and involved with the early parts of the supply chain. 

Over the years, I’ve built a trusted network to source precious stones ethically, competitively, and with an unwavering focus on quality—all while passing wholesale prices to my clients. From handpicking stones to creating bespoke rings, I’m here for you and your custom jewellery dreams every step of the way!